Radmellanrum
Radmellanrum
March 1, 2011:
Banlaw and IDENTIC broaden global product range with new reciprocal distribution agreement
Radmellanrum
Radmellanrum
Two leading fuel management companies, Australian based Banlaw Pty Ltd (Banlaw) and Swedish based IDENTIC AB (IDENTIC), have signed an agreement to distribute each other’s products in their respective markets.

IDENTIC managing director Robert Källberg says that the co-operation will allow both companies and their distributors to better serve current and potential customers and broaden their markets.

Banlaw CEO Bill Clifton says that the agreement will strengthen each company’s respective positions as market leaders as they will have a stronger customer offering in fuel and depot management.

“Banlaw predominantly provides fuel management solutions to the “off road” mining, rail and ports industries while IDENTIC focuses on the “on road” bus, truck and road transport industries with fuel and depot management solutions,” says Mr Källberg.

“This co-operation between Banlaw and IDENTIC strengthens the companies’ resources to meet the increasing demand for professional and efficient fuel and depot management across all continents and all major markets,” says Mr Clifton.

"Both our companies are very strong in fuel management, particularly spill-free refuelling, which is becoming an increasingly important issue for financial, safety and environmental reasons,” he says.

Banlaw designs and manufactures a range of fluid transfer and hydrocarbon management systems and products including its unique FuelTrackTM fuel management system. Established in 1980, it has distributors in 15 countries in Australia, Asia Pacific, and the Americas, with one of those in Europe (Scotland). It is 40% owned by Singapore based company Orianna.

IDENTIC is the leading supplier of fuel and depot management systems for heavy duty vehicle fleets. Established in 1979, the company specializes in the development and supply of IDENTIC Intelligent Depot SystemTM for vehicle fleet operators. This system combines safe and efficient fuel and chemical handling with integrated software solutions. IDENTIC’s products and systems solutions are supplied and supported by a network of distributors in Europe.

Media information:

BANLAW: Bill Clifton, chief executive officer, Tel +61 2 4922 6300
web: www.banlaw.com
IDENTIC: Robert Källberg, managing director, Tel +46 8 511 78105
web: www.identic.se